You might be wondering what’s going on here at AuPairMom, what with the revised blog formatting and my efforts to post more often. I’ve finally put the wheels in motion to ‘upgrade’ AuPairMom so that it works more effectively for you and for me.
AuPairMom has got itself a consultant, Shawn. Shawn is an undergraduate who’s taken on the task of establishing an upgrade strategy for the blog. Not because I can’t do this myself, but because I never seem to get to it. With Shawn willing to do the hard work of putting ideas into action, I’m feeling inspired. Our overall goal is to understand what you host parents really want and need, figure out what we can provide so that I can prioritize my efforts effectively, and figure out a way that the blog can be self-sustaining.
Shawn is working on the blog as part of class where students use projects to learn how to analyze, test for, and satisfy the needs of users/customers, using what are called ‘Lean Startup’ strategies. These strategies focus on cycling through investigations, experiments, and revisions, to unfold gradual yet meaningful change in a product. Any changes we make in the blog will be gradual, and some might even be wrong, but we hope you’ll bear with us.
Shawn’s first goal was to analyze the other resources are available to you Host Parents. It’s amazing how many blogs are out there now for both host parents and au pairs, especially with US Agencies ramping up their efforts and international agencies/websites using English-language content to attract new clients. It’s a different world from seven years ago, when AuPairMom was the only game online other than the DC Urbanmoms forums. If there are some sites that you want to recommend we look at more closely, please let me know in the comments.
Shawn’s second goal was to analyze what content (topics) are drawing the most interest. (Our favorite topic? Interview questions. Next favorite: Random, Crazy & True Stories.) Shawn’s amazed by the blog’s traffic– we get 30,000 visits a month, from 16,000 unique visitors. But what amazes me is the sheer amount of time you spend on the site. Some of us really *are* ‘taking a computer lunch’, so to speak.
Now, Shawn’s moving forward with a few surveys, one for ‘first time visitors’ (not you all, obviously, since you are already reading this), and then in about three weeks, another survey for current readers.
When/ if you see a survey invitation pop up on an AuPairMom page, we hope you’ll jump in and give us your feedback. Once we’ve gotten enough surveys done and analyzed the basic results, we’ll share this back with you.
In the meantime, if you have questions about what we’re doing, topics that you’d like us to add to a future survey, ideas about what you’d like to see, or even some tough-feedback-offered-tenderly, please share it in an email to me at mom at aupairmom dot com, or in the comments below.