How to Make the Most of the #WomensMarch on Washington or Anywhere: Tips from Feminist Activists

by cv harquail on January 13, 2017

In a rare bit of cross-posting, I want to share with you something I wrote for my consulting blog at FeministsAtWork.  I know that not everyone in the AuPairMom community is interested in progressive US politics, so for some of you this post won’t feel personally relevant.  However, since all of us stand to benefit from the focus on Women’s Rights that these marches and marchers are advocating, please share this with women and men who want to support the Women’s Marches

Will you be marching in DC or elsewhere? Let me know in the comments. Also, look for me on Twitter, and in the crowd. You’ll recognize me by the t-shirt on the outside of my soccer mom outfit.

On January 21, tens of thousands of us will be trekking to the #WomensMarch on Washington and to local marches across the USA.  We’re gathering together to make a public statement of support for issues that matter to women and to America.

Our collective presence will make a statement. But what else can we do, beyond “showing up”? How can we maximize our impact?

How can we make the most of our participation in the #WomensMarch?

I posed these questions to the Continuum Collective, a diverse group of feminists who’ve marched on Washington, picketed PTA meetings, lent their bodies to die-ins, danced in Pride parades, and held the peace at candlelight vigils. 

Here are our suggestions for increasing our impact at the March.

1. Wear Your Message on the Outside

Don’t hide your Sisterhood Is Powerful t-shirt underneath your overcoat! Instead, find a t-shirt large enough to fit over your puffer, so it can be read by anyone. Proclaim a more specific message with your physical presence.  Extra impact if you buy your shirt from a non-profit, a fair trade shop or a minority entrepreneur. 

2. Raise your voice high, with a sturdy, legible sign.

Make a sturdy, legible sign that’s easy for you to carry. Glue two sheets of thick cardboard together so you have a rigid sign, then write on both sides of it. Consider gluing a cardboard tube from an old roll of wrapping paper in between the cardboard sheets, so you have a sturdy handle to hold the sign above your head. Or, just use a sheet of foamcore ($2.79 at Michael’s) — foamcore is rigid and light, making it great for signs.   Get out your thick markers, and go ahead, add some glitter. 

3. Make Your Message Memorable.

“Make protest signs great again!”  Craft a clever slogan, a pithy sentiment, or a bold graphic. The Ferguson Response Network has some great ideas for what to say. Check out for slogans, free images, free text, and inspiration.   

Lizzie Scott’s image free at

Write on both sides of your sign, maybe with English on one side and a different language on the other. Consider partnering with another sign holder, to make a fuller message. Alternatively, wear your sign rather than holding by making a sandwich board.

4. Support Allies’ Voices. 

Show the diversity of support behind initiatives you care about by reinforcing a full range of voices with your signs, shirts, and chants. 

See if you can use your visual presence to contradict some stereotypes. For example, as a white, professional woman, it’s important to me to ‘decenter’ my Whiteness. While folks might expect to see a professional white woman protesting the wage gap, I’ll be wearing a #BlackLivesMatter t-shirt. I want to remind myself and others that ending violence against Black Americans is everyone’s responsibility. 

5. Amplify Smaller Voices. 

Wear t-shirts, carry signs, and tweet about organizations and initiatives that are doing great work but are not (yet) well-known. For example, many pro-choice voters support Planned Parenthood and NARAL. There will be many marchers carrying signs for these organizations.  Why not amplify smaller voices, by carrying signs that support the fabulous and effective work of Lady Parts Justice and  

Both #4 and #5 remind us to spread our energy across many initiatives, because they are all important. Let’s show the world the full range of causes that women and progressive people support.

6. Be a Role Model and March With A Newbie.

As the saying goes, “Each one can teach one.” If you’ve been to things like this before, bring someone with you who’s new to marching. Demonstrate how to be an active, positive, and engaged protester. Bring a young person who wants to participate, and be their guardian grown-up. We can all encourage each other to participate wholeheartedly.

7. Support Other Marchers.

Look for a group or a few specific people to support during the March. Walk with them, chant along with them, help them pass out materials, offer them some of your granola bars. Keep that human connection going after the March, by following each other on Facebook, swapping email addresses, and signing up for each others’ actions.  

8. Support the Leadership of the March’s Organizing Team.  

While they’ve been creating and coordinating this event, co-chairs Bob Bland, Tamika Mallory, Carmen Perez and Linda Sarsour have been doing their best to practice the allyship and engagement they hope the March will help demonstrate.

Follow their social media accounts and ask your Team to retweet them too. Use the resources the organizers are sharing on Respond to their requests, especially about keeping marchers safe and coordinated.

9. Recruit A Social Media Team to Help Spread The Word. 

Not everyone who wants to support progressive action can participate in a March. But your friends and family back home can play a meaningful role by sharing everything you post on Saturday on their own Facebook, Instagram, and Twitter accounts.

Make it easy for your Social Media Team to share. Take lots of photos! Document the entire day from your own perspective. Show things behind the scenes. Use Facebook Live to share your own report from the front lines. Post everything on your own social media accounts.  Use the hashtags #WomensMarch and #WMW.

10. Share your own “Take Action” materials.  

If you have brochures, signup sheets, stickers, buttons, action cards or other materials about initiatives that you support, have plenty to hand out to other participants. The March will be full of people who are looking for additional ways to make a difference, so help connect interested people into your initiatives back home and online.

Try this right now — share this post with your network. Sign up for our action newsletter at (See? So easy.)

11. Take Insights and Action Ideas Back Home.

When you get back home, take some friends out for coffee and tell them about your experience at the March. Talk about what you learned, what you’ve decided to do. Offer them materials and insights that you gathered. Invite them to join you as you  take your next action.

Go public, by writing up your reflections and sharing them on Facebook, making sure to tag that cousin you didn’t speak to at Thanksgiving.  Write an article for your town newspaper or a local blog. Be sure to add photos and calls to action.

12. Offer your own tips.

Use the comments below, and on twitter with the #WomensMarch hashtag.

The Women’s March on Washington as well as the local marches across the USA are bringing us together in body, in spirit, and on the interwebs to demonstrate our support for a progressive political agenda. 

Let’s make the biggest splash we can.

Check out for more advocacy ideas.


Katie January 14, 2017 at 12:04 am

This does not belong on this blog because it has nothing to do with au pairs.

cv harquail January 18, 2017 at 6:04 pm

Sorry, it’s my blog and I get to post what I want. Your mileage many vary.

Emerald City HM January 18, 2017 at 6:25 pm

I respectfully disagree (with the idea that the March is not relevant to Au Pairs and Host Families). The incoming administration has made statements that are against this program.

He proposed to cancel J-1 visas and make employers send applications to inner city youth. I know this won’t happen, but many of his supporters thought this was a good idea.

He also proposes to tax money sent back to Mexico from jobs here to pay for the wall. We, personally, have hosted 4 au pairs from Mexico and are about to send an offer to a 5th.

These are just 2 items that could have an impact on that. Not to mention the xenophobic issue of au pairs being told “to speak English” or that “they don’t belong here”. His nationalist stance very much has an impact on global exchange programs.

DCBurbTwinMomma January 14, 2017 at 3:55 am

Bravo! See you there.

Another twin mom January 14, 2017 at 3:13 pm

Is anyone bringing our inviting their au pair to the match? I’m going with my kids and have been going back and forth over inviting AP. I think it is certainly a good cultural experience but not sure it will be enjoyable for her or how she would feel about protesting in a country that isn’t hers.

Emerald City HM January 15, 2017 at 3:32 am

Yes. My au pair is really into this sort of thing. I plan to leave the kids home though but only because logistics with transportation and bathrooms breaks along with a 3 mile walk is too much to worry about.

Amy-AP January 17, 2017 at 10:30 pm

I’m going to the sister March with my host mom and I’m looking forward to it. It’ll be a completely different experience and I can’t wait to share it with her.

AlwaysHopeful HM January 18, 2017 at 8:02 pm

I invited our au pair and he’s deciding. No harm in extending the invitation as long as your au pair is free to accept or decline!

Taking a Computer Lunch January 18, 2017 at 10:11 pm

I’m taking HM preference on this one. I’m going and the AP is going to hang out with The Camel (the teenager with special needs who has a regularly scheduled activity during the event).

Taking a Computer Lunch January 22, 2017 at 8:57 pm

While I had the opportunity to spend several hours at my local march, I am pleased to report that DH let the AP end her shift early, so that she and her friends were able to go and feel the energy, too. Our AP is from a minority religion in her country and has explicitly stated that she doesn’t feel like voting will do anything in her country. Not only have DH and I have been trying to change her opinion, but even child #2 (nearing voting age) has been critical.

Multitasking Host Mom January 15, 2017 at 9:47 pm

I was thinking about going to the one in DC, but it was going to be a long drive, so I was really debating the trip. Just heard last week that there is going to be a sister march in my town, so myself, husband and kids are going to this one. I haven’t been to something like this before, so thanks CV for this post. Great ideas! I feel a little better prepared now.

cv harquail January 19, 2017 at 2:40 pm

I’d love to hear what the experience is like for everyone… perhaps I’ll follow up with a post next week?

Belatedly, thanks to EmeraldCityHM for pointing out that xenophobia hurts all of us, especially those of us who seek global understanding and peace.

HMof2 January 23, 2017 at 2:18 am

I couldn’t go because of a prior commitment but I told my AP about it because this display of public voice is not something that my AP would really see in her country. This program is a cultural exchange so what better way than for the AP to experience this side of America firsthand. She went and had a very memorable time. Thanks CV for mentioning it!

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